Companies using guerrilla marketing rely on its in-your-face promotions to be spread through viral marketing or word-of-mouth, thus reaching a broader audience for free. The use of this tactic is not designed for all types of goods and services, and it is often used for more "edgy" products and to target younger consumers who are more likely to respond positively.
Investment dictionary. Academic. 2012.
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Guerrilla marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
guerrilla marketing — /gə rɪlə ˌmɑ:kɪtɪŋ/ noun a form of unconventional flexible marketing, adapted to the products or services sold, or to the type of customer targeted … Marketing dictionary in english
guerrilla marketing — n. A marketing campaign that uses non mainstream tactics and locations, often in defiance of local laws or statutes. Example Citation: College campuses provide the perfect venue for guerrilla marketing which runs the gamut from sidewalk chalking … New words
guerrilla marketing — Mktg a variety of lowcost, high impact marketing techniques that allow small companies and/or individuals to act like big companies. The concept was popularized by the U.S. writer and entrepreneur Jay Conrad Levinson … The ultimate business dictionary
guerrilla marketing — … Useful english dictionary
Guerrilla marketing warfare strategies — In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. See marketing warfare strategies for background and an overview. Guerrilla marketing… … Wikipedia
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Guerrilla (disambiguation) — Guerrilla may refer to*Guerrilla warfare, the unconventional warfare and combat. *Guerrilla marketing, an unconventional system of promotions on a very low budget. * Guerrilla Warfare , a 1961 book by Che Guevara. * Guerrilla , a 2008… … Wikipedia
Guerrilla (desambiguación) — Guerrilla puede referirse a: Guerra de guerrillas Guerrilla urbana Guerrilla de la comunicación Inteligencia de guerrilla Agricultura de guerrilla Marketing de guerrilla Turismo de guerrilla, turismo guerrillero o turismo revolucionario Una de … Wikipedia Español
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